A Warm Welcome to Bill Maxwell

We’d like to introduce you to our newest team member, Bill Maxwell! He joins the Suitcase of Courage team this week as Director of Optimization and Business Development.

Bill built the strength and condition programming for the Iowa Hawkeyes and he is bringing years of valuable experience and programming to the lives of employees we aim to keep healthy and happy each day.

Prior to joining the Suitcase of Courage, he served as Director of Athletic Performance at University of Iowa during a span of 27 years.  His primary responsibility was overseeing the strength & conditioning programs for all 23 Olympic sports teams while specializing in men’s basketball.  Bill served as an assistant strength and conditioning coach at the University of Kansas (1991-97). He oversaw strength and conditioning programs for the Jayhawk Olympic sports, including basketball, baseball and assisted with the Kansas football program. 

Maxwell holds a M.Ed. in educational leadership from Graceland University and a B.S. in physical education from East Carolina University, where he competed for the Pirate football team. He served as a graduate assistant strength and conditioning coach at Kansas before becoming a full-time member of the Kansas staff.

We couldn’t be more excited to welcome Bill to this team and leverage his experience and understanding when it comes to the world of fitness.

Bill has a passion for health and outdoor activities such as hiking state high points (he is on number 41)and biking.

Welcome, Bill!

Onward and upward!